Virgin Mobile Case Analysis Essay Example

Virgin Mobile Case Analysis Essay Virgin Mobile has strategically shaped its marketing mix to appropriately target the younger demographic. First, lets look at it’s the product element. The younger demographic is more open to new things like text messaging, downloading information from their phones, ring tones, faceplates, graphics, having access to popular entertainment on their phone, etc. For younger people, phones are less of a tool and more of a fashion accessory or personal statement. To appeal to these needs, Virgin Mobile created â€Å"VirginXtras,† which involve the delivery of popular content, features, and entertainment. They signed an exclusive, multi-year content and marketing agreement with MTV networks to deliver music, games, and other such content to Virgin Mobile subscribers. Consumers have access to branded accessories and phones, graphics, ring tones, text alerts, and voice mail. In addition to the MTV-branded content, Virgin Mobile also included the following VirginXtras: text messaging, online real-time billion, rescue ring (a prearranged â€Å"escape† call such as to avoid a bad date), wake up calls, fun audio clips, a hit list of top 10 songs in which subscribers can listen to and vote for, a music messenger that allows subscribers to shoot a message to their friends so that they listen to a song, and a movie application that provide s descriptions, show times, and ticket purchases in advance. All of these features appeal to the youth market, and generate additional usage and loyalty. Next lets look at the elements of placement and distribution. Virgin Mobile adopted a channel strategy that was more closely aligned to its target-market segment. They decided to distribute their products in channels where youth shop, which means places like Target, Sam Goody, music stores, and Best Buy. These are the stores that kids usually buy consumer electronic products, such as CD players and MP3 players. Virgin Mobile decided to package their products in similar consumer electronics packaging so it would be familiar to these consumers. They created a clear, see through package where consumers can examine the phone without a salesperson helping them and purchase it like they would any other consumer electronics product they would normally buy. Virgin made a contract with the handset manufacturer Kyocera from which it buys dif ferent phone models with different features and functions. The first two basic models were bundled with interchangeable faceplates that would be decorated with eye-catching colors and patterns, bundled into a bright red starter pack. This starter pack would be easily visible on large point-of-sale displays, and available at all of the popular retailers that the younger demographic shops at. The younger demographic doesn’t want to be hassled with sales people and extra obstacles in purchasing a phone. They want fashionable, accessible, easily located, and conveniently located products. That is the exact aim Virgin Mobile was going for in its placement and distribution strategy. Another important element of the marketing mix is promotion. Virgin mobile had a much tighter focus and narrower target market than that of their competitors. This meant that they could target the youth demographic in a more direct, efficient, and less-cluttered way. As generally noted, the younger generation is more responsive to advertisement that is up-to-date, modern, fun, and relates to the â€Å"young and hip† attitude of their generation. Since younger consumers often view their phone as a personal statement, it was imp ortant for Virgin Mobile to reach this personal and youthful side. They devised an advertising that the company described as â€Å"quirky, offbeat, and completely different.† The ads featured teens and made use of strange, quirky metaphors. They named their phone models â€Å"Party Animal† and â€Å"Super Model† to relate to pop culture and the younger generation’s lifestyle. Virgin Mobile used this unique promotional strategy to stand out from the rest of crowd and truly make a statement to the younger demographic with ads that are not boring and â€Å"run-of-the-mill.† They were a lot more unique, creative, and entertaining—all attributes that younger consumers value. Furthermore, the company worked with popular youth magazines to publish â€Å"advertorial† pieces. Virgin Mobile also executed numerous high-profile street marketing events that featured paid performers—dancers and gymnasts dressed in red from head to toe—who engaged in various stunts. Perhaps the most famous and attention grabbing promotional stint was for the launch of the Virgin Mobile USA service. The cast of The Full Monty—a popular Broadway show—appeared with Sir Richard Branson (Virgin founder) dangling from a building in NYC Time Square wearing nothing but a large Virgin Mobile red phone. It is events and promotional stints like these that truly reach out the younger aged consumers—bold, exciting, modern, and fun.

Coal Mining in South Wales essays

Coal Mining in South Wales essays Coal in the Rhondda was, in its time was the best steam coal in the world. From its rise in the 1850s, till its fall in 1983, the Rhondda has been both a place of hope and a place of despair. But as well as this it has been a ray off hope for the working class, with the workers and there families of the this small south Wales vally standing up for there basic rights and pay, standing up for what they believe is right. Over the years the Rhondda valley has changed dramatically. It has changed from a small solitude hamlet nestled in the beauty of the surrounding valley, to a bruised fallen king of industry tossed onto the dieing heap of Britains long since over industrial revolution. There were many reasons for the coal industry to boom in the Rhondda valley, amount these are, the thousands of square acres of steam coal rivalled by non which, G.T. Clarke of Dowlais remarked as in the highest degree of purpose of manufacture, of commence and of war. This comment was made during a time when every thing was run by steam engines and so was very true. But although this was true at the time it was not true later on. As the development of the diesel engine came in and things were slowly modernised, the demand for steam coal dropped. Also the resent boom of Cardiff as a modern port, and the recent opening of the Taff Valley Railway linking Merthyr and Cardiff. Both of these put to together meant that south Wales coal was now more accessible then ever. There is another reason for the boom of the coal industry in the Rhondda Valley. To truly appreciate this reason we first have to look at who it is, that is saying it and why they are saying it. The reason I am talking about is that of the findings of Henry de la Beche and Doctor Lyon Playfair, who said after scientific test, said that South Wales coal unequivocally was the best fitted the needs of the navy. The ...

Human Resource Management, Assignment3, Monitoring and Rewarding Essay

Human Resource Management, Assignment3, Monitoring and Rewarding - Essay Example In case of MORAS Ltd. the personal assistant is working in the head quarter and has a good relationship with other employees. The person has been promoted from the position of administrative assistant to personal assistant, requires minimum supervision and has subordinates who are administrative personnel. They are to handle confidential information, attend phone calls, organise meetings and other secretarial activities like checking mails, writing replies. They are given all the facilities to perform the work efficiently along with an air-conditioned office. They are to have a four year experience as an assistant or secretary. Their work activities include handling calls and filing and recording, it is required that they have knowledge of the General Manager’s responsibilities. They are required to make decisions solely, be a fine organiser and complete work on time as required. If any mistake is made in handling calls it would not have a drastic impact. In case of filing and recording, they should know typing, filing, organising and classifying records. It is essential to perform work on time and avoid any mistake because poor filing will lead to serious problems in the company. [2] 2. The employees who are working in the company are given a questionnaire and if they feel that they should be promoted then their questionnaire is reviewed by their supervisor. If the supervisors also feel the same then the employee undergoes a few process of observation and then might be promoted. [5] The information maintained in the records about the employees, tells about their skills, knowledge, responsibilities. If these are more than required for the job then will help the supervisor decide whether to the position held by the employee is appropriate or his skills might serve a higher position. Records contain information about how efficiently employees perform their job, how

Green Marketing Term Paper Example | Topics and Well Written Essays - 3250 words

Green Marketing - Term Paper Example The assumed obvious of green marketing is where by customers who are potential will look into products or services as a way to benefit and basing their buying decisions accordingly. With the not so obvious when discussing about green marking is when willingness to pay more of what you are supposed to products which are green alternative comparable product the assumption in which my opinion has not looked at closely and proven. While green marketing is rapidly growing as numbers continue to increase of customer and willing to back their consciousnesses environmentally with their loaded pockets, it will be however dangerous. The communities are skeptical in the sense that green claims and companies would seriously damage their brands and their sales. Sam Walton in the year 1990 had promised that the company by the name of Wal –Mart would reward the company Proctor and Gamble with unique shelf talkers if they however approve to their products that had greener features. When they responded, Wal-Mart’s soon from its shelves were emblazoned with all kinds of reports of the greener features of different products that include bogus ones such as household paper towels where there was the recycled content of the core of the card board but not the paper towels. Activities environmentally called the efforts a sham with two counts: the along the two features has been there, so no true process was made, and the green feature presence necessary didn’t mean a product was overall green. In variation this example could likely be unintentional, green washing case but it set a new standard of eco-communications progress firmly rooted genuinely and with transparency. With green awakening in a mainstream which is squarely in which many companies cater for new eco-awareness users by launching services and products, intentionally or whether not is legitimately less green. The most popular this activity is green washing. Toast by environmentalist to criticize hotel s that encourage visitors to recycle towel by reusing them for environmental reasons but however not done any effort to encourage to recycle waste, green washing accusations can emanate from various places including the media, consumers, competitors, environmentalists an it can be long lasting , serious , and detrimentally big to a reputation of a brand. In the aspect planned in making headlines and discovering an example for every person to heed, advocates target the trusted and influential companies. For BP as company it received an avalanche of critics when launching its Beyond Petroleum campaign worth an estimate of about $200 making its commitment to renew energy which was therefore a fact a 1 percent represented of sales globally; and in that criticism it was gathered or compounded in the Gulf of Mexico by the oil spill. When trying to be a solution provider for green lifestyle market size have to be looked upon by exactly knowing our size of the market we cannot have a precis e count of how much money we could make and trust me no investor whatsoever would be interested. In doing thios we have to be able to first of all define green and then look at every products aspect and then make a decision if there is green product potential or a green product. In every possible categories there are green possibilities, the procedure of sizing market of green products was looking at exact industry and figure out the size and if or not a green product is up in there shown . I have spoke to

Crucible Character Analyses of Abigail Williams Essay Example for Free

Crucible Character Analyses of Abigail Williams Essay The play Crucible is set in Salem, Massachusetts, 1692; the government is a theocracy. Hard work and church consume the majority of a Salem resident’s time. Within the community, there are regular disputes over land; but disagreement over land boundaries is not the only simmering situation that becomes out of control. Abigail, the orphaned niece to Reverend Parris, is cast out of the house of John and Elizabeth Proctor because of her part in the infidelity and adultery committed with John Proctor. Her uncle is suspicious of her hasty exit, and even more so when he discovers her dancing in the woods. In order to avoid punishment, Abigail claims to be victimised by evil, thus causing madness that spread like wildfire through Salem, claiming many innocent souls. Yet the one who escaped punishment, Abigail, is not innocent. However, her crime, invisible to the eyes of the judges, for whom faith had replaced psychology, is not to have trafficked with the Devil; it is, with truly diabolic determination, to have brought about the ruin of the woman she cannot forgive for being married to the one she loves. Throughout the play, the people of Salem are consumed by paranoia and fear. Abigail is able to prey on that fear, as well as every other humanly weakness, and with her cunning, she is able to bend others to do her will. With a combination of lies and threats, as well as her capability to take advantage of paranoia and hysteria, Abigail seems to be an untouchable antagonist. When first introduced to the antagonist, we develop sympathy for Abigail, enters a strikingly beautiful girl, an orphan, with endless capacity for dissembling. We are told that she is strikingly beautiful which undoubtedly gives us a brief visual aid of her appearance, author Arthur miller may have chosen to tell us this to suggest she is seductive and he emphasises the fact that she is beautiful with a powerful adverb, strikingly. We then become aware that she is an orphan, this uses the readers emotions to develop some sympathy for abigail, one could also suggest that with out that adult, mature, and older figure to nurture and advise abigail, she has not only become very independent, but possibly unaware of morals which maybe be the reason for the heartless actions she makes to get her way. In addition we are told that she has an endless capacity of dissembling, she is able to hide her true emotions/feelings in all situations, this tells us that she is a deceitful, lier but very intelligent, resourceful and highly mischievous girl. Already without abigail actually speaking, her impression has twisted and turned but is a mainly negative view. In addition when interrogated about her where about and the events that took place the previous evening, we begin to see a ruthless character unfold, one can perceive Abigails talent in the area of villainy. She lies continuously in order to protect herself. She denies her role in the witchcraft as she is being questioned by Parris, But we never conjured spirits. Not soon after she also refuses to admit other events that took place. No one was naked! You mistake yourself, uncle!. It is obvious that Abigail is a compulsive liar. She sees no problem with concealing the truth and would use imperatives to manipulate people even her own family to ensure and change their thoughts and opinions. Abigail is known to some as a Jezebel figure, someone who is commonly associated with the devil and scheming. Abigail’s evil can be seen through her interactions with the other characters in the play; she threatens Betty and Mary Warren, â€Å"Let either of you breathe a word, or the edge of a word about the other things and I will come to you in the black of some terrible night and i will a pointy reckoning that will shudder you† this shows a side to her that is devilish, threatening and in a way powerful, these threats are used to manipulate the other girls, to take part in her evil schemes only for her selfish gain.

Justice in Aeschylus The Oresteia Essay -- Aeschylus Oresteia

Justice in Aeschylus' The Oresteia How can an endless and violently destructive cycle be just? The concept appears in places along the human timeline as diverse as the Bible and West Side Story. Why do people have a tendency to amplify and repeat violence through a cycle of murder and revenge, and how can this destructive process be called justice? In The Oresteia, the cycle is a familiar one, but is also interweaved with gender issues and a sense of justice that changes within the cycle itself. Instead of focusing on one book of the trilogy, I think it will be more worthwhile to see how these patterns flow through all three books.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The first chapter of the trilogy is the story of Agamemnon, the war hero of Troy who returns home after 10 years. The King had left on a rather sour note, having murdered his daughter Iphigenia to appease the Gods in order for the fleet to sail for Troy. Clytomnestra, the Queen, cannot understand the sacrifice. This is the first occurrence of the so-called gender battle in the trilogy. Agamemnon’s actions are typical of the classic Greek ‘male’ point of view. He is mostly concerned with issues of war, honor and the welfare of the city. Clytomnestra, in contrast, is more concerned with ‘female’ issues, such as the welfare of the family. The Queen, during the King’s absence, becomes obsessed with her daughter’s death, and takes a new lover to the exclusion of her remaining children in an attempt to steal control over the city. When Agamemnon returns, instead of a faithful wife he finds a quick death at the hands of Aegithus. It is interesting to note that another person is also killed, an innocent. Clytomnestra kills Cassandra, a prophetic girl brought home from Troy, on a whim... ...ause it would only allow him to act out more injustice. Still, the idea of making him a better person relative to the values of society is somewhat anti-Socratic. Socrates would rather there be an absolute ideal, without room for human opinion or emotion. Unfortunately, practical situation often preclude the actualization of his ideal. His logic still entails to the idea of relative justice. In modern terms, this would be akin to sentencing criminals to time in therapy or mental health institutes rather than incarceration. This is not so radical a departure from what proponents of capital punishment suggest. But is society ready for a justice system where the guilty are not punished? I don’t think so. As sad as it may seem, the human tendency for hate overrides true justice. Works Cited: Aeschylus. Oresteia. Trans. Peter Meineck. Indianapolis: Hackett, 1998

Remember the Titans Essay

A scene in the film of which I thought it was strong was when the new coach takes the players into the woods for a run and they arrive at a sort of cemetery. He tells them about a lesson from the death; they have to come together, otherwise they will be destroyed. He tells them whether they like each other or not, they should respect each other. I really like this scene of the movie, first, because I think it takes place in a special surrounding. All the players are exhausted from the running and kind of impressed by the place. Second, I like this part because I like the message and the way the coach tries to create one team out of two groups. The third message I got from the video is the fact that sports brings people together. No matter what race, as friends in a team you can make it work. In the video the white boys and the African-American boys have each their own team with their own rituals. Along the road, their passion for football and their desire to win brings them together. They combine their habits and the difference in their cultural backgrounds gives them a special feeling of a united group and makes them stronger. Also in other situations can sports play an important factor, you can see it in the world with for example the Olympic Games, but also other major sports events. I think sports can unite individuals from different cultural backgrounds because the rules are the same in every culture and as people are playing, they do not necessarily have to speak the same language. So, if you put the messages all together, I would say that in my opinion the movie is a really good one. After watching it I realized even more that it is about personalities and characters instead of the way people look or the cultural background they are from. Although it can be hard for some individuals to act this way, for example because of pressure from their peers or because the way they are raised. I hope that for the future that every day more people will realize that it is not about the differences, but about the similarities.